Professional Writing Samples
When I was little, I had a notebook where I told stories about my favorite characters—everything from Spider-Man to Mario. I've been guided by my writing ever since. Whether I'm writing poetry, fiction, or marketing copy, I look to find that electric element of truth that creates a lasting image for readers. I want to craft stories that create change, inspire audiences to click, think, and turn their attention to something new. I still carry a notebook with me today, but I've replaced my superheroes with fresh ideas ready to take shape.
Creative Leadership & Strategy
As the senior creative, I led the creative team in strategy, concepting, execution and review for all design, video, and copywriting projects for the fintech client Acrisure. In addition to writing a full range of deliverables for both internal and external audiences, I led creative efforts for Acrisure's key brand partnership with the Pittsburgh Steelers.
Leading Full Rebrands & Brand Voice Guidelines
As lead copywriter & creative producer, I led creative efforts for the organization's rebrand. I began by establishing 1871's brand voice & tone guidelines, culminating in a full redesign of the website that included our main membership pages.
Content Strategy, Press Releases, & Executive Communications
In addition to rebranding 1871's brand guidelines, I also worked with leadership to create a new communications & blog strategy. As their lead copywriter, I wrote all internal & external communications for the organization, including social, email marketing to subscriber lists of more than 20K, physical & digital branding, press releases, video scripts, & executive speeches & announcements.
Because my portfolio in this role is expansive, please contact me to see any additional forms of content!
Social Media & Managing a Large Client Portfolio
As a copywriter at BCV, I create regular content for a portfolio of 30 clients in the travel and hospitality space, each with their unique mission, guidelines, and brand voices. This work highlights my experience in processing and incorporating a wide variety of feedback and managing multiple clients at a time.
Social media copywriting has been a staple of every job I held throughout my career. My social media work crosses a number of brands and industries, including tourism with Montana Office of Tourism, alcohol with Steel Reserve (a Molson Coors product), consumer goods with Ro-Tel, hospitality, rising music stars, and more.
Marketing Copy
This writing sample highlights my work as an editorial intern for Reader's Digest association, where I wrote, reviewed, and edited introductions and back covers for Taste of Home books, which has a 2.5 MM circulation. I also worked closely with the graphic design team to craft the design and layout for our books.
Video
I have extensive experience in leading video content capture, editing, storyboarding, and scriptwriting. In my role at the Chicago International Film Festival, I lead a team of videographers to capture red carpet footage, audience b-roll, and planned interviews to create dynamic video for our organization.
Long-form Editing
Between my work as the Editor-In-Chief at the Chicago Review of Books and my role at the Chicago International Film Festival, I have become a seasoned editor and project manager for long-form content. In this example, I led the design and content creation for our nearly 60 page Festival guide, which included managing a variety of stakeholders and leading all editing efforts.